Toyota Tundra
This collection of video content was captured in just two days for Toyota, with the goal of targeting the outdoor-curious communities and audiences of Car & Driver. We captured a group of outdoor athletes as well as a group of hikers with a mission for getting others outside. Meet The Latinx Hikers
We took the Latinx hikers for a test drive and a hike in the all-new Toyota Tundra. We then interviewed them about the group’s nationwide mission and how they create an inclusive community that fosters connection and culture through the outdoors.
For this social video, we took a range of outdoor athletes who rely on the ruggedness and abilities of the Tundra to get them where they need to be. A rock climber, a kayaker, and an ATV rider all share what makes their sport so important to them, and how they utilize the Tundra’s features to make it happen.
Meet The Enthusiasts
Creative Directors - Cecilia Garcia Pollero & Mara Balagtas McIlwrath
Director & Creative Producer - Josh K. Brede
Cinematographer – Nate Best
Producer - Anne Ritz
Editor - James Brooks
Post Production Supervisor - Matt Kalkau
Color - Matthew Greenberg